Advertising and promotion most important and sometime most expensive part of successful business.
How much time and efforts company spend for promotion products , trade mark, url and service mark - result is volume of selling, profit , price of shares. price of trade mark etc.
Google, Microsoft , NIKE , Adidas , Mercedes , Bently , Dolche and Gabana …. a long list successful business where success depend not just from quality of products, but most from Right Marketing Strategy .